I don’t know about the revenue drop issue, but I’m not surprised. We recently went to a local theatre, three of us, to see the new Mission Impossible film. The total cost:
: 3 tickets, £37, which is about US$60
: 2 small popcorns and 1 large Coca Cola, £14, which is about £20.
A total of US$80.
I think I prefer the comfort of my own home with my smallish large-screen LCD TV, DVD, connected to a 35 year old Advent stereo receiver playing on 25 year old speakers for “surround sound”.